Data
Science
& Analytics
Taking the information in every digital footprint farther
We focus on understanding the needs, wants and ambitions of customers through both their personal behavioral patterns and the data they provide — information that is unlocked across every digital experience and engagement.
This information-driven process informs how we concept, prototype, develop and test meaningful experiences.
But we take this approach to another level by finding opportunities through AI and Machine Learning to automate everyday digital marketing activities — all so you can focus your attention on developing even more advanced strategies and approaches.
Our Specialties
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Data Quality Auditing
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Web and Marketing Channel Analytics
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Measurement Planning
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Channel Attribution
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Multivariate Testing
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Optimization
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AI Transformation Strategy (Automation & Intelligence)
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Machine Learning/Data Modeling
Predictive Modeling -
Data Design
- KPI Definitions
- Analytics Reporting and Dashboards
- Analytics Solution Set-up Configuration
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Predictive Analytics
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AI & Machine Learning Implementation
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Pilot Programs and POCs
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Data Architecture
Other services
Insights
Data & CX
How do you optimize customer journeys in the experience economy?
