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CX Strategy

We cultivate insights that deliver competitive advantages 

Every customer experience is paramount to a brand’s success. It defines a brand’s story, its values and its relevance on a 1:1 level.

 

We create higher caliber digital experiences by immersing ourselves in your customers’ data to uncover their motivations and aspirations.

 

Based on these insights, we then tailor strategies that include short- and long-term success metrics and provide a clear roadmap to achieving success.

Research

Activities
  • Customer/Audience Research
  • User Research   
  • Stakeholder Research 
Outputs
  • Personas 
  • Customer Insights 

Experience Planning

Activities
  • Digital Transformation Strategy 
  • Category & Business Immersion
  • Strategic Requirements Gathering 
  • Change Management & Organizational Readiness 
  • Personalization
  • Journey Mapping 
Outputs
  • MVP Definition 
  • CX Roadmap
  • Journey & Experience Mapping

Insights

Experience Forward

Creating experiences that evolve at the speed of customers

Work

Formica

Re-imagining an iconic brand from the customer up

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