data-science-hero
data-science-hero

Data
Science
& Analytics

Taking the information in every digital footprint farther

We focus on understanding the needs, wants and ambitions of customers through both their personal behavioral patterns and the data they provide — information that is unlocked across every digital experience and engagement.

This information-driven process informs how we concept, prototype, develop and test meaningful experiences.


But we take this approach to another level by finding opportunities through AI and Machine Learning to automate everyday digital marketing activities — all so you can focus your attention on developing even more advanced strategies and approaches.

Our Specialties

Activities
  • Data Quality Auditing

  • Web and Marketing Channel Analytics

  • Measurement Planning

  • Channel Attribution

  • Multivariate Testing

  • Optimization

  • AI Transformation Strategy (Automation & Intelligence)

  • Machine Learning/Data Modeling
    Predictive Modeling

  • Data Design

Outputs
  • KPI Definitions
  • Analytics Reporting and Dashboards
  • Analytics Solution Set-up Configuration
  • Predictive Analytics

  • AI & Machine Learning Implementation

  • Pilot Programs and POCs

  • Data Architecture

Insights

Data & CX

How do you optimize customer journeys in the experience economy?

Work

United Health Group

Helping a company find its future through smarter hiring

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