Building an innovation-first foundation
An innovation legacy that was underserved
Milwaukee Tool is regarded by construction professionals and DIY enthusiasts as the go-to quality tool brand. Behind that brand loyalty is a product team that’s constantly developing new solutions to improve performance, speed and versatility.
And just like their product team, their marketing team thrives on innovation. When Milwaukee Tool approached Horizontal, they sought not only to improve site UX but also to bring the in-person shopping and product experience to the digital world. To do this, they realized elevating their industry-leading product innovations to the forefront of their digital experience was mission critical. Together, we identified a handful of needs to address this vision:
- Define site architecture
- Conduct user research
- Design a mixed-media customer experience
- And deliver an unmatched digital presence via Sitecore
Craft a more engaging digital storytelling experience
Declutter and decomplicate
Bring excitement to expertise
Including eye-popping product that made each facet of a particular tool's advantages more action-oriented and engaging vs. a mere photograph.
An experience that livesup to the brand
How to Achieve Great UX Design
The past, present and future of great UX design
Re-imagining an iconic brand from the customer up