Overview

Building a commercial real estate giant from the experience up.

Cushman Wakefield is a global real estate powerhouse. But their digital presence was disjointed and fractured. See how we rebuild their online operations to seamlessly support both the needs of their clients and their business going forward by focusing on 1:1 moments.

The Situation

A global footprint.

Cushman Wakefield is one of the world's largest commercial real estate providers.

  • Property acquisition
  • Real estate investing
  • Portfolio management
  • On-site management
  • And plenty more...

800+

Offices Worldwide

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9,500+

Licensed Agents

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65,000+

Property Listings

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Still Image Mobile

But their digital presence are fractured.

Various entities within the organization spun off over 200 unique sites - each telling their own version of the Cushman Wakefield Story.

  • BRP 2018 Customer Experience/Unified Commerce Survey
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The Response

A mentality shift from property business to relationship business.

Because of this inconsistent experience, customers were left in search of needles in a haystack: Where do I go? Who can answer my question? Just exactly who is Cushman & Wakefield?

Instead of using the site to serve as a one-sized -fits-all solutions, we imagined it as a one:one personal concierge. All to connect each and every customer with a specific Cushman & Wakefield expert through navigation, search, and various tools.

Smart sitecore localization strategy

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Training for the long-term

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The Result

A single Cushman & Wakefield experience that talks a simple language: 1:1 conversation, across any country or language.

The Details

Including eye-popping product that made each facet of a particular tool's advantages more action-oriented and engaging vs. a mere photograph.

The Details

Details

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Details

Insights

Customer experience in emerging countries

The case for culture as strategic foundation

Work

Emaar

Uniting communities through digital experiences

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