Agentic DXPs: AI & the future of digital experience

What you'll learn

What if by switching to a new digital experience platform, you could act on customer needs in real time? To predict behavior, orchestrate journeys, and resolve service issues without a single manual input?

In this episode, Dharmesh Harji explores how Agentic DXPs are transforming customer engagement by shifting from reactive, rules-based platforms to intelligent, autonomous experience engines.

What you’ll learn in this episode:

• How Agentic DXPs move beyond automation to autonomous intelligence to make decisions.
• Real-world examples of AI agents driving personalized journeys, dynamic recommendations, and proactive service.
• The regional nuances of deploying AI-first DXPs in Europe vs. the Middle East—and why cultural intelligence matters as much as technical intelligence.
• Practical strategies to get started today: engaging early, designing for complexity, and balancing scale with authenticity.
  

Learn more about our DXP Master Class series >