Optimizely DXP Marketers Playbook

For a long time, getting more out of your marketing technology meant putting more into it. Agentic capabilities are beginning to change that model, enabling technology to take on more of the work from analyzing and optimizing, to coordinating actions with less manual input. 

Optimizely One is built for this shift. Rather than managing each capability in isolation, marketers can now connect them to plan, create, launch, test, and optimize experiences in a continuous, intelligent, and scalable way. 

At Horizontal, we don’t approach Optimizely as something to stand up and hand off. We focus on how it’s actually going to be used—how to connect capabilities, streamline workflows, and help teams start seeing value quickly. 

This playbook takes a closer look at the solutions that make up Optimizely One and how marketers can use each throughout the marketing cycle.