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The Sitecore XM Cloud Playbook

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The Sitecore XM Cloud Playbook

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About this eBook

At Horizontal Digital, we don’t just know XM Cloud—we’ve written the book on it (twice).  

The decision to implement or migrate to a modern, cloud-native Digital Experience Platform (DXP) like Sitecore XM Cloud is no longer just a technological upgrade; it is a strategic imperative shaped by the convergence of cloud-native architectures and the rapid evolution of AI-driven digital capabilities.

This playbook breaks the journey into five clear phases critical to delivering a smooth launch and a future-ready digital experience platform:  

  • Phase 1: Discovery – Setting the vision for your XM Cloud strategy   
  • Phase 2: Design – Bridging creativity and functionality in DXPs    
  • Phase 3: Development – Building the foundation of digital transformation  
  • Phase 4: Content – The engine behind the customer experience    
  • Phase 5: Continuous Improvement – The key to a successful journey    

Whether this is your first migration or a strategic modernization, this guide gives you the clarity, structure, and confidence to thrive in the cloud.