News
Horizontal Digital Joins Salesforce at LEAP to Showcase Agentic AI and Digital Experience Innovation in Saudi Arabia
by Horizontal Digital
7/20/26
Riyadh, Saudi Arabia, 20th July 2026 — Horizontal Digital joins Salesforce at LEAP in Riyadh, one of the region’s most attended technology events, to engage in conversations on how enterprises are leveraging agentic AI, data, and composable platforms to transform customer experiences and digital operations.
From August 31st to September 3rd, Horizontal Digital will be present on the exhibition floor alongside its key technology partner, Salesforce, bringing its connected data, connected thinking, and connected experiences approach to organizations across the Kingdom, helping them harness Salesforce to reshape how they engage customers and turn the ambition of Saudi Arabia's Vision 2030 into practical execution.
Horizontal Digital continues to support Saudi organizations as they move to modernize their digital ecosystems and deliver more connected digital experiences across web, mobile, commerce, and service channels. It has led several Saudi transformation initiatives across travel, tourism & hospitality, healthcare & life sciences, and real estate, working with organizations such as Taiba and Tibbiyah to modernize digital platforms and strengthen customer engagement.
“Saudi Arabia's digital landscape is evolving rapidly, and organizations are beginning to look beyond individual platforms toward integrated experience ecosystems,” said George Smith, Managing Director EMEA at Horizontal Digital. “The focus today is on how data, AI, and composable technologies come together to enable more intelligent and adaptive experiences. Events like LEAP create an important opportunity for us to engage with Saudi organizations on how Vision 2030's ambitions can be translated into real outcomes.”
“Horizontal Digital has been a long-standing trusted partner for Salesforce in the region, and their depth of expertise across the Salesforce platform continues to deliver real value to customers here in the Kingdom. We look forward to continuing that work together at LEAP and beyond,” said Matthew Lambert, Regional Alliances & Channels Director, Middle East at Salesforce.
Horizontal Digital will showcase its Digital Concierge demo at the Salesforce stand, an agentic experience built for the travel, tourism & hospitality sector, showing how Salesforce Agentforce can guide a guest from first inquiry through booking and on-site service in real time.
Visitors attending LEAP can connect with the Horizontal Digital team at the Salesforce stand in Hall 1 (Stand H1-C70) to explore practical approaches to building intelligent, connected digital experiences for their customers.
From August 31st to September 3rd, Horizontal Digital will be present on the exhibition floor alongside its key technology partner, Salesforce, bringing its connected data, connected thinking, and connected experiences approach to organizations across the Kingdom, helping them harness Salesforce to reshape how they engage customers and turn the ambition of Saudi Arabia's Vision 2030 into practical execution.
Horizontal Digital continues to support Saudi organizations as they move to modernize their digital ecosystems and deliver more connected digital experiences across web, mobile, commerce, and service channels. It has led several Saudi transformation initiatives across travel, tourism & hospitality, healthcare & life sciences, and real estate, working with organizations such as Taiba and Tibbiyah to modernize digital platforms and strengthen customer engagement.
“Saudi Arabia's digital landscape is evolving rapidly, and organizations are beginning to look beyond individual platforms toward integrated experience ecosystems,” said George Smith, Managing Director EMEA at Horizontal Digital. “The focus today is on how data, AI, and composable technologies come together to enable more intelligent and adaptive experiences. Events like LEAP create an important opportunity for us to engage with Saudi organizations on how Vision 2030's ambitions can be translated into real outcomes.”
“Horizontal Digital has been a long-standing trusted partner for Salesforce in the region, and their depth of expertise across the Salesforce platform continues to deliver real value to customers here in the Kingdom. We look forward to continuing that work together at LEAP and beyond,” said Matthew Lambert, Regional Alliances & Channels Director, Middle East at Salesforce.
Horizontal Digital will showcase its Digital Concierge demo at the Salesforce stand, an agentic experience built for the travel, tourism & hospitality sector, showing how Salesforce Agentforce can guide a guest from first inquiry through booking and on-site service in real time.
Visitors attending LEAP can connect with the Horizontal Digital team at the Salesforce stand in Hall 1 (Stand H1-C70) to explore practical approaches to building intelligent, connected digital experiences for their customers.