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Miral’s Yas Island Digital Platform Wins Gold at 2025 Stevie® Awards, Cementing Abu Dhabi’s Tourism Innovation
by Horizontal Digital
9/8/25
Abu Dhabi, United Arab Emirates, September 8th, 2025 – Miral is proud to announce that it has won Gold at the 2025 Stevie® Awards in the category of Technology Excellence for “Yas Island: Redefining Travel eCommerce Through Seamless, Personalized Experience.”
This recognition follows Miral’s recent wins at the Web Excellence Awards in the category of E-Commerce – Hospitality & Leisure, as well as the Middle East Technology Excellence Awards — further strengthening its position as a leader in the tourism, leisure, and entertainment industry. The Stevie® Awards, among the world’s most prestigious honors, celebrate outstanding achievements across industries.
The award-winning Yas Island platform — developed in partnership with Horizontal Digital and powered by Sitecore — reimagines how guests discover, plan, and book experiences. The collaboration unites personalization, seamless UX, and connected commerce into one intelligent platform that delivers a smarter, more rewarding journey.
This recognition reflects Miral’s vision of using technology to elevate the customer experience at every touchpoint. YasIsland.com has become a benchmark for digitally enabled destinations worldwide — pushing boundaries in how destinations connect with audiences, inspire loyalty, and set new standards for customer-first journeys.
“This Gold Stevie Award is a proud milestone for both Miral and Horizontal Digital. It showcases the strength of our collaboration and Miral’s vision to place YasIsland.com at the heart of customer-first innovation. The platform demonstrates how technology can go beyond journeys to redefine entire destination experiences,” said George Smith, Regional Managing Director, Horizontal Digital.
Looking ahead, Miral is accelerating its future vision with groundbreaking projects such as its recently announced plans to bring Disney experiences to Abu Dhabi — underscoring its ambition to set new global benchmarks for entertainment, tourism, and digitally powered guest experiences.
[View the full list of 2025 Stevie® Award winners → (Opens in a new tab)]
About Miral
Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, including Yas Island and Saadiyat Island. With a bold vision and a strong focus on digital transformation, Miral continues to shape the future of tourism through innovation and guest-first thinking.
About Horizontal Digital
Horizontal Digital is a global digital consultancy and leading Salesforce and Sitecore partner. As Miral’s experience partner, Horizontal delivers seamless, scalable solutions that help brands turn customer interactions into long-term loyalty.
This recognition follows Miral’s recent wins at the Web Excellence Awards in the category of E-Commerce – Hospitality & Leisure, as well as the Middle East Technology Excellence Awards — further strengthening its position as a leader in the tourism, leisure, and entertainment industry. The Stevie® Awards, among the world’s most prestigious honors, celebrate outstanding achievements across industries.
The award-winning Yas Island platform — developed in partnership with Horizontal Digital and powered by Sitecore — reimagines how guests discover, plan, and book experiences. The collaboration unites personalization, seamless UX, and connected commerce into one intelligent platform that delivers a smarter, more rewarding journey.
This recognition reflects Miral’s vision of using technology to elevate the customer experience at every touchpoint. YasIsland.com has become a benchmark for digitally enabled destinations worldwide — pushing boundaries in how destinations connect with audiences, inspire loyalty, and set new standards for customer-first journeys.
“This Gold Stevie Award is a proud milestone for both Miral and Horizontal Digital. It showcases the strength of our collaboration and Miral’s vision to place YasIsland.com at the heart of customer-first innovation. The platform demonstrates how technology can go beyond journeys to redefine entire destination experiences,” said George Smith, Regional Managing Director, Horizontal Digital.
Looking ahead, Miral is accelerating its future vision with groundbreaking projects such as its recently announced plans to bring Disney experiences to Abu Dhabi — underscoring its ambition to set new global benchmarks for entertainment, tourism, and digitally powered guest experiences.
[View the full list of 2025 Stevie® Award winners → (Opens in a new tab)]
About Miral
Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, including Yas Island and Saadiyat Island. With a bold vision and a strong focus on digital transformation, Miral continues to shape the future of tourism through innovation and guest-first thinking.
About Horizontal Digital
Horizontal Digital is a global digital consultancy and leading Salesforce and Sitecore partner. As Miral’s experience partner, Horizontal delivers seamless, scalable solutions that help brands turn customer interactions into long-term loyalty.
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