Industry
CPG and Retail
Creating connected experiences that keep customers coming back
It's no secret that companies who create personalized shopping experiences with relevant product deals see up to 40% more revenue. But retailers and consumer goods companies need the right technology and real-time data to enable scalable, personal experiences.
At Horizontal, our certified experts will identify and implement the best solution to help you drive revenue, repeat purchases, and loyalty through a simplified buying process for your customers—across in store, online, and sales touchpoints.
We work with leaders in CPG and retail












Proven success stories
See our CPG and retail expertise in action.
Bachman's
See the workMahindra Auto Digital
See the workPet Supplies Plus
See the work
Horizontal helped us to stay ahead of the curve by enhancing the customer journey. The extensive work done by the team in enhancing the platform resulted in more than 10,000 bookings in the first week of the site launch.
Our unique approach
Seamless shopping journeys. Personalized deals and rewards. Real-time customer data. These are the ingredients to creating exceptional customer connected experiences that set your brand apart and keep customers loyal.
For 20+ years, we have combined our unique approach of strategic consulting, technical expertise, and experience design to drive real business outcomes with leading DXP solutions.
Horizontal services that raise expectations
Discover the services that help you achieve your business goals.
Digital Experience Management
We specialize in strategizing, creating, and executing enterprise digital experience platforms that elevate customer experiences while driving business outcomes.CX Strategy & Design
From websites to enterprise-level service, we’ve earned a reputation for creating intuitive brand experiences that keep customers coming back.Customer Data Management
Our deep expertise in data strategy and data technology platforms drives contextual personalization on a 1:1 level. Our process ensures the right data is gathered, unified, protected, stays consistent, and is actionable.Analytics & AI
We leverage best-of-breed machine learning and AI technologies to take your insights further – accurately predicting customer behaviors and personalizing experiences that build long-term relationships.Commerce
We combine our expertise in commerce platform capabilities and commerce experience strategy to deliver streamlined solutions orchestrated across multiple departments to deliver one simple, seamless experience for your customers.Infrastructure, Integrations & Governance
You are in safe hands with our knowledgeable technology team to guide you through hosting, connecting, securing, scaling, and governing your experience platform infrastructure.Marketing Automation
Our expertise powers successful communication programs across email, SMS, social, blogs, and other content vehicles for personalized messages at scale.Managed Services
Transformative digital experiences require constant care and nurturing. We provide fully customizable programs empowering our clients to decide what they want to manage themselves and what to outsource.
Our industry expertise
Read all of our CPG and retail thought leadership.
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Personalization is the competitive edge: Are you set up to win?
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Connecting data and technology to fuel seamless experiences
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Unlocking a new era of customer loyalty
Creating a connected commerce experience
From strategy to sales, the commerce journey matters. Download our eBook to start building a connected commerce experience that drives revenue.
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