5 ways to harness the power of website personalization
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home. Traffic is normal right now.” This is personalization in a nutshell. Your phone knows your daily routine and give you a heads up before you even have a chance to buckle your seatbelt. No more having to input the same data over and over again.
We live in a connected world where convenience is king. Today, many users accept (and even appreciate) their devices’ expanding role in their lives. 64% of customers are OK with retailers saving their purchase history and personal preferences if more personalization is offered. And for 84% of customers, being treated like a person instead of a number is crucial to winning their business. In this age of atrophied brand loyalty, delivering more precise personalization than your competitors can make all the difference.
84% of customers say being treated like a person—instead of a number is crucial to winning their business.
- Salesforce Research, 2018
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