Demystifying headless: What it really means and why it matters

 Headless CMS isn’t new, but it’s still widely misunderstood.  

Headless content management has come a long way from being a developer niche to a mainstream architectural choice for modern digital experiences.  

But despite more than a decade of evolution—and widespread support from platforms like Sitecore, Contentstack, Optimizely, and more—misconceptions about what “headless” really means still linger. 

This isn’t just a conversation for the technology professional anymore. Marketers, customer service reps, and more departments want a say in the tools they use.  

As customer expectations grow and digital complexity rises, headless and hybrid headless approaches are directly helping these teams move faster, scale smarter, and deliver fully connected experiences across channels. 

In this DXP Master Class, Andy Karaptis breaks it all down: clarifying the distinctions between pure headless and hybrid headless models, sharing real-world considerations, and explaining why this architecture shift is about more than just basic website performance.