Taiba Investments Joins Forces with Horizontal Digital to Drive Guest Experience Excellence with Salesforce

Riyadh, Saudi Arabia, June 9th, 2025 – Taiba, the Kingdom’s leader in hospitality and real estate, has partnered with Horizontal Digital as its official Salesforce implementation partner to transform guest experiences—from seamless bookings and personalized stays to exceptional on-site services—by unifying data, automating workflows and powering real-time, intelligent journeys.

Horizontal Digital, a certified Salesforce Summit Partner and Sitecore integration specialist, will orchestrate a phased Salesforce Customer 360 rollout that integrates Taiba’s platforms into a seamless solution—equipping teams to deliver personalized, real-time experiences from reservation through return stay and boosting operational efficiency across their portfolio.

“Exceptional experiences – online and offline – are core to our growth,” said Hassan Ahdab, Chief Hospitality Operations Officer at Taiba. “With Horizontal Digital, we’ve seen how the right technology and expertise can drive real value. Salesforce is the next step in unifying and personalizing our guest interactions to make every engagement more relevant, timely and meaningful.”

“Taiba Investments understands that digital transformation isn’t a one-time project – it’s a continuous evolution,” said George Smith, Regional Managing Director, EMEA at Horizontal Digital. “By connecting the front-end experience on Sitecore with Salesforce’s industry-leading CRM capabilities, we’re helping them move closer to a true 360-degree view of their guests – and enabling their teams to act on that insight in real time.”

The move signals Taiba’s continued commitment to customer-centric transformation, aligning with Saudi Vision 2030’s goal to elevate the Kingdom’s hospitality sector through innovation and world-class experiences.

With Salesforce and Sitecore working in tandem – and Horizontal Digital’s expertise driving seamless integration – Taiba is poised to deliver intelligent, connected experiences that set a new standard for digital hospitality in the Kingdom.

 
About Taiba
Taiba Investments Co. (Opens in a new tab), established in 1988, is a leading hospitality and real estate company headquartered in the Kingdom of Saudi Arabia. With a portfolio of 39 properties—including hotels, residential communities, and commercial plazas—Taiba manages over 7,700 keys and has an additional 8 properties in development. The company excels in hotel operations, property and facility management, and real estate development and asset management. With iconic homegrown brands like Makarem Hotels, Nur by Makarem, and Dur Communities, Taiba is committed to delivering unparalleled guest experiences. The company’s strategic acquisition of Dur Hospitality further strengthened its network across Saudi Arabia, particularly in the Holy Cities. In partnership with global hospitality giants such as Marriott International, IHG Hotels and Resorts, and Accor, Taiba leverages world-class standards to elevate service quality, accelerate digital transformation, and diversify its portfolio. As a key player in shaping the future of hospitality in Saudi Arabia, Taiba focuses on fostering sustainable growth and innovation, tailoring talent-building initiatives, and creating job opportunities. For more information, visit www.taiba.com.sa (Opens in a new tab) and connect with Taiba on LinkedIn (Opens in a new tab), X (Opens in a new tab), Instagram (Opens in a new tab) and YouTube (Opens in a new tab).
 
About Horizontal Digital
Horizontal Digital is an experience-forward consultancy that builds exceptional website, mobile, ecommerce and portal experiences that meet customers with the right message at the right moment. We deliver on this promise by fusing every digital touchpoint with customer data from sales, service, ecommerce and marketing programs we design and implement. These connected experiences create and continue conversations for customers across all departments and channels — empowering organizations to build stronger relationships with them in the process. Our unwavering focus on delivering meaningful digital experiences at every touchpoint has allowed us to successfully solve complex challenges for some of the world’s most recognizable brands. www.horizontaldigital.com (Opens in a new tab)