Optimizely vs Adobe

OptimizelyOptimizely’s CMS offers a modern hybrid-headless setup with a cloud-based SaaS structure and API integration, enabling faster time to market.

Adobe Experience ManagerReliance on proprietary technology requires extensive specialist input and delays time to market for content projects.

OptimizelyOptimizely gives you the flexibility to choose just what you need, without being tied to an all-in-one package.

Adobe AEMWith Adobe Experience Manager, you’re forced to buy the entire Adobe suite, even if you only need the CMS.

OptimizelyFlexibility in terms of SaaS and PaaS, headless or hybrid options for enterprise teams, both UI and API-based.

Adobe AEMAEM is a monolithic, traditional CMS.

OptimizelyOptimizely search, personalization and optimization-as-a-service are fully integrated and require little to no additional overhead to implement. Optimizely also seamlessly connects with an extensive range of third-party platforms and tools.

Adobe AEMDespite Adobe’s “fully integrated” claim, customers frequently complain of long implementation timelines and complex integrations.

OptimizelyOptimizely is designed for your entire digital team, including content editors, designers and developers. It’s intuitive authoring experience via Visual Builder allows marketing and editorial teams to seamlessly build and publish content.

Adobe AEMAdobe struggles with an increasingly complex product portfolio, resulting in a suboptimal user experience for nontechnical users. The learning curve for Adobe’s technical skill set is steep and is unique to each product under the DXP umbrella.

OptimizelyOptimizely’s pricing is simple, scalable, modular and transparent. It comes with more features included and less unexpected costs as customers scale up use of the platform.

Adobe AEMAdobe continues to be one of the most expensive DXP offerings in the market and requires you to purchase the full Experience Cloud suite to access AEM, resulting in higher costs for less features and functionality.