The need for speed: How Optimizely helps teams get to market faster

When it comes to launching new digital products and campaigns, time is of the essence. New competitors emerge overnight. Consumer expectations evolve by the minute. Algorithms shift while your teams are still building slide decks.  

For many organizations, the difference between reacting fast and standing still can make or break their growth trajectory. Wasted time can be wasted opportunity, so how do you enable teams to pivot quickly without compromising quality?  

That’s why the platform you use to manage and measure your company’s digital experience matters. For this reason, Optimizely stands out as a top DXP option so you can go further faster. 

Why speed is the real differentiator 

While most digital experience platforms (DXPs) tout flexibility, Optimizely enables something more meaningful: velocity with precision. Its architecture and toolset empower teams to act quickly, test confidently, and deliver connected experiences that meet customers in the moment. 

Optimizely’s speed doesn’t just help teams move faster. It helps them learn faster, align faster, and adapt faster. That agility translates directly into higher ROI, better experiences, and digital transformation that’s actually sustainable for organizations to execute at scale. 

And agility matters—now more than ever. Here’s why: 

• Misalignment costs enterprises time and money. According to an IDC report, up to 30% of revenue is wasted due to poor data and coordination across siloed departments. When marketing, IT, and data teams are trapped in different tools and disconnected workflows, the customer experience suffers—and so does the bottom line. 
  
  
• Faster innovation fuels monetary growth. Research from Boston Consulting Group found that companies who excel at agile practices grow revenue 37% faster and generate 30% higher profits than those who don’t. 
  
  
• And finally, being first matters. In hypercompetitive markets, the brands that reach customers first—whether with a campaign, a new product, or an insight—gain early traction and lasting mindshare. Slow approvals and siloed data can’t keep up. 

How Optimizely increases speed across campaigns and operations 

Optimizely was made with the way teams actually work in mind to help eliminate bottlenecks, reduce time to market, and improve outcomes. 

Here’s how the platform drives speed across your entire marketing and operational ecosystem: 

All-in-one digital experience platform 

Optimizely brings content, commerce, experimentation, and personalization into one cohesive platform.  

Our take: This eliminates the need for constant context-switching or risky third-party plug-ins. Instead of stitching together multiple systems, teams can move from idea to execution within a single, unified interface.  

Teams can move faster and collaborate better—whether launching a product page, personalizing an eCommerce journey, or running multivariate tests on homepage CTAs. 

Ease of use 

Optimizely’s clean UI and user-friendly backend mean both marketers and developers can quickly create, update, and publish experiences without needing to call in expensive resources or endure long downtimes. 

Our take: A platform is only fast if people can actually use it. Hard-to-use digital tools or even just too many tools can be productivity killers. With Optimizely, teams get an interface that feels natural, which reduces training time and increases the velocity of campaign delivery. 

Built-in, real-time experimentation 

Optimizely removes the friction of testing, so teams can rapidly validate assumptions and shift strategy mid-flight if needed.  

Our take: Forrester found that experimentation-led companies are 5x more likely to outperform peers in revenue growth. Through Web Experimentation, you can optimize content and pages in real time based on performance. For example, you could launch two or more versions of a landing page and automatically optimize toward the highest performer within days not quarters. 

AI-powered campaign creation to more in less time 

Optimizely Opal, the platform’s AI assistant, transforms how content is created. It can quickly spin up everything from landing page drafts to briefs to social media posts. (With Opal 2.0 unveiling coming soon!) 

Our take: Combined with smart workflows and pre-configured templates, teams can scale creation across channels while maintaining brand consistency and driving efficiency to get campaigns launched quickly.  Factor in hooks for AI to initiate tasks as well as the ability to add instructions for agents and content creation has never been faster to generate and refine. 

The future is fast 

At Horizontal Digital, we believe connected experiences drive growth—and that goes beyond just connected customer touchpoints. It’s about connecting your teams, your tools, and your data in ways that empower everyone to move faster and work smarter. 

When your people are enabled by the right tools, speed becomes a competitive edge. 

Whether you're just starting your digital transformation or trying to scale smarter with a new DXP, Horizontal helps you unlock the full power of the platform to move with clarity and confidence. Let’s get connected and discuss your DXP goals.