Copywriter - contract-D34FBF60C7

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 
 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
  
But enough about us. Let’s talk about you.  

Horizontal Digital recently kicked off a website transformation engagement with a new client in the healthcare industry. Within the scope of the work, we will be consolidating and rewriting content on their site—making the website highly brand resonant (immersing the consumer in their updated brand tone and promise) and elevating the clinically distinctive programs via storytelling and clear copy.  

As a Junior/Mid-Level Healthcare Copywriter, you will be part of a team that shapes and helps facilitate copy/content creation for our regional healthcare client’s new website. Your writing will help re-establish their brand, clarify the specialty care they provide, and elevate the overall digital healthcare experience. Everything you create should ladder up to our client’s strategic business and brand goals, ultimately giving patients and caregivers clear and purposeful information that helps build confidence. You’ll bring an exceptional command of language to craft content that is informative, intuitive, and engaging, while collaborating closely with a high-caliber, multidisciplinary experience team. 

What you’ll do: 

• Write clear, concise, accurate, and well-organized website copy for a healthcare brand, ensuring clinical accuracy with a distinct, approachable, and professional brand voice. 

• Merge existing content with updated voice and tone needs. Content areas may include cardiology, oncology, family medicine, mental health, orthopedics, pharmacy, insurance, patient care, and more. 

• Understand the client’s business and align it across website copy. 

• Support content work with a clear point of view that supports business objectives while giving users the information they need. 

• Pivot effortlessly based on evolving requirements, timelines and feedback – offering thoughtful solutions along the way.  

• Translate briefs, brainstorm inputs, and research into content that engages, educates, builds authority, and drives action. 

• Confidently present work to internal teams. 

• Build collaborative relationships with internal partners. 

• Deliver work efficiently and on time, within budget.  

Who you are: 

• You think ahead, applying creative and strategic insight to complex business challenges and customer needs. 

• A digital expert with excellent taste in what makes an experience great 

• A writer, storyteller, content creator, creative with passion for the tone, feel, story and interactivity of digital experiences 

• You are a proactive problem-solver who requires minimal direction 

• You’re adaptable, comfortable with shifting priorities, and unfazed by ambiguity. 

• You can roll with the punches and embrace change while carrying a positive, can-do attitude throughout the entirety of a project 

• You have excellent written and verbal communication skills 

What you bring:  

• 2+ years of professional work in U.S. healthcare copywriting or content writing 

• Recent experience supporting a healthcare brand beneficial  

• Familiarity with regulatory and medical/legal review process  

• Understanding of best practice use of AI tools, agents, and plugins to accelerate workflows and processes is highly desired 

• Ability to contribute to workshops, and ability to help synthesize insights into actionable content direction. 

 

Keywords: mid-level healthcare writer, copywriter, healthcare copywriter, clinical content writer, patient-friendly content, medical website copy, content writing, web copy

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.