St. Louis Park, MN
Senior Content Strategist
Description
At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
But enough about us. Let’s talk about you.
We’re looking for a Senior Content Strategist to join our team and play a key role in delivering impactful digital experiences. In this role, you’ll collaborate cross-functionally with strategists, UX designers, developers, content authors, and project managers to shape and execute content strategies that drive meaningful business outcomes. You’ll lead both on-going retainer programs and new consulting engagements, applying a platform agnostic approach to solve diverse business challenges.
We’re seeking someone with a strong track record in developing and executing content strategies that support objectives such as brand awareness and engagement, lead generation and conversion, customer retention and advocacy.
What you’ll do:
- Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
- Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
- Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
- Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
- Perform detailed content audits and gap analyses to evaluate performance against business objectives.
- Build and maintain content inventories to support site migration planning, information architecture design, and content governance.
- Partner with SEO specialists to integrate search best practices into content strategies.
- Define the digital content strategy from a site wide template level to a page specific level.
- Build governance frameworks to ensure quality, consistency, and accountability.
- Create scalable taxonomy structures aligned with business and customer needs
- Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.
Who you are:
- A strategic thinker with a passion for storytelling and content that delivers measurable results.
- Naturally curious and proactive about staying ahead of trends in content strategy, UX, and digital marketing.
- Comfortable navigating ambiguity, shifting priorities, and fast-paced project environments.
- A strong communicator with excellent writing, presentation, and facilitation skills.
- Detail-oriented and organized, with a knack for managing complex projects and deliverables.
What you bring:
- 7–10 years of content strategy experience, ideally within an agency or consulting environment.
- A bachelor’s degree in marketing, communications, business, or a related field.
- Proficiency with content management systems, keyword research tools, and SEO fundamentals.
- Willingness and ability to apply AI-driven techniques to the content strategy process to drive efficiency.
- Strong storytelling and content presentation skills, with the ability to influence stakeholders.
- Advanced organizational and time-management abilities.
- Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.
- Experience with Agile methodology is a plus.
HZTL offers a wide range of competitive benefits to eligible employees including health, dental, vision, life, retirement plans, paid time off, paid holidays, paid time off to volunteer, paid parental leave, flexible work environment, and more.
The pay range for this full-time position is $110,000 to $150,000 per year. Our salary ranges are determined by role, level, and location. The range displayed on the posting reflects the minimum and maximum target salary for the position across all US locations as of the date of this posting. Within the range, actual offered compensation is dependent upon the individual’s work location and additional factors including but not limited to job-related skills, experience, relevant education and training, internal equity among the team, and applicable employment laws. Please note the compensation details in the US role posting reflects base salary only and doesn’t include discretionary performance bonus or other incentives (if applicable).
The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.