Senior Marketing Manager-E51D3A5D75

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.  

We use these values to fuel superior results: 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
  
But enough about us. Let’s talk about you. 

The Senior Marketing Manager works with in-house marketing team and business stakeholders to develop a GTM market strategy to increase brand awareness, capture demand (leads/MQLs / SQLs), and grow market share across both prospective clients and candidates.

What you’ll do:  

• Tell compelling stories across various mediums and outlets to establish Horizontal Digital as a thought leader in Digital, AI and CX across relevant industries and channels.
• Create engaging customer stories and case studies relevant across India.
• Work with the global marketing team to deliver strategic and tactical campaigns which can be replicated in India dependent on target. Localizing where required.
• Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns.
• Plan, execute, and measure sales, partner, and sponsorship events – these will be independent as well as jointly with our key partners
• Build out ABM campaigns to help drive top of the funnel leads for our sales teams
• Work with the EMEA marketing team to support and deliver the marketing strategy for India
• Work extremely closely with the VP of Sales, Head of Marketing and VP of Technology to execute the GTM strategy.
• Work with our key technology partners (Sitecore, Salesforce, Microsoft) to deliver joint marketing activities
• Where required, you will work with 3rd party agencies for design, events, lead development, campaigns, digital services etc

Who you are:  

• 8+ years marketing experience
• Understanding of emerging digital channels and paid media.
• Working knowledge of Pardot to build emails, campaigns (desirable)
• Demonstratable Social media skills
• A demonstrated history of creating and executing ROI-driven marketing programs.
• Excellent written and oral communication skills; the ability to write original content.
• Experience working with multiple priorities, and multiple projects at once.
• Experience working with executive-level customers.
• Video editing skills are a nice to have.  

What you bring:   

• Organization to self-manage your time to get tasks done while also knowing when to ask for direction/clarity from your Manager 

• A willingness to be coached and a growth-mindset, with the ability to learn quickly 

• Excellent written and verbal communication skills  

• Solid organizational skills including attention to detail and multitasking skills  

• Strong working knowledge of Microsoft Office  

• Bachelor's Degree in appropriate field of study or equivalent work experience