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Optimizely

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Optimizely

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Our partnership with Optimizely will give your other CMS investment a run for its money.

 GARTNER MAGIC QUADRANT

Optimizely: The new leader in DXP

Not only did Optimizely claim a “Leader” title in the 2025 Gartner Magic Quadrant, they leapfrogged Adobe to become the top DXP. This signals that a focus on innovation and agility pays off.

By making the switch to Optimizely, your team gets the flexibility they need to deploy faster and experiment with ease to see ROI in months, not years.

HORIZONTAL DIGITAL LEGACY

Change can be hard. We make sure it isn't.

We’ve been around the block with Digital Experience Platforms and have evolved alongside the DXP landscape to ensure our clients are set up on platforms built to scale.

So while you may shop a new DXP once every few years, we’ve done this every day for the past 23 years—helping our enterprise clients select and switch to the right DXP that delivers the most value and achieves their organizations’ strategic needs.

Horizontal's team of experts across technology, data, strategy, and UX consult our clients on the solution that will work best to not only achieve their business outcomes, but also to increase efficiency with the way their teams manage their work.

Our deep understanding in digital experience platforms ensures your team will be living their best lives working in the solutions you have selected long after implementation. 

Shopping for a new CMS? Discover more alternatives. >

Get your free TCO assessment

Our experts work hand-in-hand with you to map out your realistic return on investment with a custom business case based on your unique needs, operations, and budget.
Schedule your free assessment (Opens in a new tab)
OPTIMIZELY CAPABILITIES 

Considering Optimizely?

Forget using overly complex platforms or platforms that don't offer the right features for you. Learn more about the flexible headless solution that crowned Optimizely as the leading DXP.

  • Time to market

    Optimizely's CMS offers a modern hybrid-headless setup with a cloud-based SaaS structure and API integration, enabling faster time to market.

  • Flexibility

    Optimizely gives you the flexibility to choose just what you need, without being tied to an all-in-one package.

  • CMS Type

    Flexibility in terms of SaaS and PaaS, headless or hybrid options for enterprise teams, both UI and API-based. 

  • Integrations

    Optimizely search and personalization are fully integrated and require little to no additional overhead to implement. Its CMS also connects with an extensive range of third-party platforms and tools.

  • User complexity

    Optimizely is designed for your entire digital team, including content editors, designers, and developers. It’s intuitive authoring experience via Visual Builder allows seamless development and content publishing.

  • Cost

    Optimizely’s pricing is simple, scalable, modular and transparent. It comes with more features included and less unexpected costs as customers scale up use of the platform.

Explore what your total cost of ownership would be if you were to make the switch to Optimizely. (Opens in a new tab)

LEARN

Change is hard. We make sure it isn't.

We know change isn’t always easy. That’s why we pair our technologists with business & CXD strategists to help our clients select, shape, and modernize their DXP to a solution that fits their unique needs. 

Hear from our experts about the way our strategic approach drives successful outcomes.

  • How Optimizely powers a test-and-learn approach

    Measure impact on revenue, retention, and lifetime value with Optimizely's advanced analytics

    Learn more

  • The DXP shakeup: How Optimizely became the top DXP

    Discover how Optimizely dethroned Adobe as the "top" DXP.

    Learn more

  • The need for speed: How Optimizely helps teams get to market faster

    Speed, agility, flexibility. You get these advantages at a fraction of a cost compared to Adobe.

    Learn more


MASTER CLASS SERIES

Mastering the DXP landscape

Ready to become an expert in all the complexities that go into picking the right DXP? Watch our DXP Master Class series to learn everything from headless platforms to content supply chain—all to ensure you become masters at nailing your content operations with the right solutions.
Watch now
See more of our CMS work.
Explore our work

Proven results. Recognized impact.

Boasting hundreds of certified DXP experts and successful complex client projects, our reputation has secured our top partner status in leading DXP solutions.

  • 500+certified consultants across leading DXPs

  • 400+successful customer projects

  • 4.8CSAT score

Let's chat.

Send us a message and we will get you connected with the right expert to discuss your DXP goals.
Contact us