Optimizely
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Our partnership with Optimizely will give your other CMS investment a run for its money.
Optimizely: The new leader in DXP
Not only did Optimizely claim a “Leader” title in the 2025 Gartner Magic Quadrant, they leapfrogged Adobe to become the top DXP. This signals that a focus on innovation and agility pays off.
By making the switch to Optimizely, your team gets the flexibility they need to deploy faster and experiment with ease to see ROI in months, not years.
Change can be hard. We make sure it isn't.
We’ve been around the block with Digital Experience Platforms and have evolved alongside the DXP landscape to ensure our clients are set up on platforms built to scale.
So while you may shop a new DXP once every few years, we’ve done this every day for the past 23 years—helping our enterprise clients select and switch to the right DXP that delivers the most value and achieves their organizations’ strategic needs.
Horizontal's team of experts across technology, data, strategy, and UX consult our clients on the solution that will work best to not only achieve their business outcomes, but also to increase efficiency with the way their teams manage their work.
Our deep understanding in digital experience platforms ensures your team will be living their best lives working in the solutions you have selected long after implementation.
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Considering Optimizely?
Time to market
Optimizely's CMS offers a modern hybrid-headless setup with a cloud-based SaaS structure and API integration, enabling faster time to market.
Flexibility
Optimizely gives you the flexibility to choose just what you need, without being tied to an all-in-one package.CMS Type
Flexibility in terms of SaaS and PaaS, headless or hybrid options for enterprise teams, both UI and API-based.Integrations
Optimizely search and personalization are fully integrated and require little to no additional overhead to implement. Its CMS also connects with an extensive range of third-party platforms and tools.User complexity
Optimizely is designed for your entire digital team, including content editors, designers, and developers. It’s intuitive authoring experience via Visual Builder allows seamless development and content publishing.Cost
Optimizely’s pricing is simple, scalable, modular and transparent. It comes with more features included and less unexpected costs as customers scale up use of the platform.
Change is hard. We make sure it isn't.
Hear from our experts about the way our strategic approach drives successful outcomes.
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How Optimizely powers a test-and-learn approach
Measure impact on revenue, retention, and lifetime value with Optimizely's advanced analytics
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The DXP shakeup: How Optimizely became the top DXP
Discover how Optimizely dethroned Adobe as the "top" DXP.
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The need for speed: How Optimizely helps teams get to market faster
Speed, agility, flexibility. You get these advantages at a fraction of a cost compared to Adobe.
MASTER CLASS SERIES
Mastering the DXP landscape
Proven results. Recognized impact.
500+certified consultants across leading DXPs
400+successful customer projects
4.8CSAT score