Industry
Consumer Packaged Goods
Powering CPG brands with scalable, modern digital solutions
Consumer Package Goods (CPG) companies are grappling with shifting customer needs in saturated global markets, as well as ongoing challenges with using disconnected platforms and slow enterprise processes. Horizontal brings solutions to help modernize CPG company’s digital experiences by building solutions like scalable, cost-effective digital site factories.
Our experts understand the unique nature of the CPG industry – the revolving brand teams, the local market nuances, operational slowdowns, and deprioritized budgets. We've helped some of the world’s largest global companies create efficiencies at scale, meet consumers along their buying journey, and deliver incredible brand experiences.
Our unique approach
Content strategy, scalability, trust. These are the foundations of successful customer connected experiences in the CPG industry.
We harness our CPG experience and expertise with the right technology to help clients stay in sync with ever-evolving customer expectations and build lasting relationships in the process.
Horizontal services that raise expectations
Discover the services that help you achieve your business goals.
Digital Experience Management
We specialize in strategizing, creating, and executing enterprise digital experience platforms that elevate customer experiences while driving business outcomes.CX Strategy & Design
From websites to enterprise-level service, we’ve earned a reputation for creating intuitive brand experiences that keep customers coming back.Customer Data Management
Our deep expertise in data strategy and data technology platforms drives contextual personalization on a 1:1 level. Our process ensures the right data is gathered, unified, protected, stays consistent, and is actionable.Analytics & AI
We leverage best-of-breed machine learning and AI technologies to take your insights further – accurately predicting customer behaviors and personalizing experiences that build long-term relationships.Sales, Service & CRM
We know the intricacies of sales platforms and how to synergize them across your martech stack. This connected approach enables you to capture more actionable data to build stronger relationships across every conversation.Infrastructure, Integrations & Governance
You are in safe hands with our knowledgeable technology team to guide you through hosting, connecting, securing, scaling, and governing your experience platform infrastructure.Marketing Automation
Our expertise powers successful communication programs across email, SMS, social, blogs, and other content vehicles for personalized messages at scale.Managed Services
Transformative digital experiences require constant care and nurturing. We provide fully customizable programs empowering our clients to decide what they want to manage themselves and what to outsource.
Our industry expertise
Read all of our CPG thought leadership.
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Personalization is the competitive edge: Are you set up to win?
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Design systems explained: What they are and why your DXP needs one
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How to scale enterprise experiences faster
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Get a free TCO assessment
Uncover how much you could save by modernizing your technology. Our experts work closely with you to forecast your ROI and cost savings based on your unique needs, operations, and budget.
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Ready to get started? Our team is here to help you strategize, design, and build your way to superior customer experiences.
Promoted Content
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