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CPG

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Industry

Consumer Packaged Goods

Powering CPG brands with scalable, modern digital solutions

Consumer Packaged Goods (CPG) companies are under pressure to deliver more with less. To stay ahead, brands need seamless alignment between consumer insights, business goals, and technology capabilities. 

That’s where Horizontal comes in. 

We help CPG companies modernize their digital ecosystem with scalable, cost-effective solutions such as: 

  • Digital site factories that accelerate brand launches across markets 
  • Reusable Digital Asset Management (DAM) frameworks to centralize content and drive efficiency 
  • Design Systems that ensure consistency across every channel 

We work with leaders in CPG

    3M logo

    SUCCESS STORY

    Launching 130 CPG sites in just 18 months

    A leading CPG company generating over $10 billion in annual revenue partnered with Horizontal Digital to solve a major challenge: its hundreds of global brands were operating in silos—each with their own design approaches, technologies, and support structures. This fragmentation led to slow launches, inconsistent brand experiences, and high operational costs.

    The solution

    Build a dedicated digital factory to realign the company’s global strategy across design, technology, and delivery. This helped our client unify brands, standardize development and design practices, and streamline everyday decisions to speed up site and content delivery.

    • 80%Cost reduction

    • 50%Faster local market adaption

    • 65%Faster content updates

    • 43xFaster website launches

    Our unique approach

    Content strategy, scalability, trust. These are the foundations of successful customer connected experiences in the CPG industry.  
     
    We harness our CPG experience and expertise with the right technology to help clients stay in sync with ever-evolving customer expectations and build lasting relationships in the process. 

    Horizontal services that raise expectations

    Discover the services that help you achieve your business goals.

    • Digital Experience Management

      We specialize in strategizing, creating, and executing enterprise digital experience platforms that elevate customer experiences while driving business outcomes. 

    • CX Strategy & Design

      From websites to enterprise-level service, we’ve earned a reputation for creating intuitive brand experiences that keep customers coming back.  

    • Customer Data Management

      Our deep expertise in data strategy and data technology platforms drives contextual personalization on a 1:1 level. Our process ensures the right data is gathered, unified, protected, stays consistent, and is actionable.  

    • Analytics & AI

      We leverage best-of-breed machine learning and AI technologies to take your insights further – accurately predicting customer behaviors and personalizing experiences that build long-term relationships. 

    • Sales, Service & CRM

      We know the intricacies of sales platforms and how to synergize them across your martech stack. This connected approach enables you to capture more actionable data to build stronger relationships across every conversation.

    • Infrastructure, Integrations & Governance

      You are in safe hands with our knowledgeable technology team to guide you through hosting, connecting, securing, scaling, and governing your experience platform infrastructure.  

    • Marketing Automation

      Our expertise powers successful communication programs across email, SMS, social, blogs, and other content vehicles for personalized messages at scale.

    • Managed Services

      Transformative digital experiences require constant care and nurturing. We provide fully customizable programs empowering our clients to decide what they want to manage themselves and what to outsource.

    Our industry expertise

    Read all of our CPG thought leadership.

    • Personalization is the competitive edge: Are you set up to win?

      Learn more

    • Design systems explained: What they are and why your DXP needs one

      Learn more

    • How to scale enterprise experiences faster

      Learn more

    Get a free TCO assessment

    Uncover how much you could save by modernizing your technology. Our experts work closely with you to forecast your ROI and cost savings based on your unique needs, operations, and budget.

    Schedule your free assessment
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    Let's chat

    Ready to get started? Our team is here to help you strategize, design, and build your way to superior customer experiences.

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