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How composable technology helps manufacturers create innovative solutions

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How composable technology helps manufacturers create innovative solutions

Manufacturing Insights

by Anne Norman


Salesforce Marketing Cloud is a powerful platform that can help businesses deliver personalized messages, segment their audience, and engage with prospects and customers in real time. But, like most technology platforms, it requires the right expertise to help navigate the functionalities and understand how to optimize the tools to get the most out of your investment. 

Have you experienced any of the following scenarios?

1. Deliverability issues: Are your emails consistently ending up in spam folders? Do you notice high bounce rates, unsubscribes, or an increase in complaints from recipients? 

2. Data integrity issues: Is your subscriber data inconsistent or incomplete? Are subscriber keys missing, incompatible, or incorrect? Data integrity issues can lead to inaccuracies in your audience segmentation and targeting efforts, ultimately affecting the relevance and success of your marketing campaigns.

3. Low conversion and response rates: Are your email open and click rates stagnate or declining? Are your calls-to-action (CTAs) failing to convert leads into customers? Low conversion and response rates indicate that your marketing messages may not resonate with your audience or that your campaigns need optimization.

4. Inconsistent naming conventions: Is your asset and content organization chaotic? Do you struggle to find and manage your marketing materials due to inconsistent or confusing naming conventions? A messy or disorganized folder system can hinder collaboration and efficiency within your marketing team.

5. Incorrectly configured journeys: Are your customer journeys failing to achieve their intended outcomes? Incorrectly configured journeys can lead to a disjointed customer experience and wasted resources.

6. Underutilization of Einstein capabilities: Are you taking full advantage of Salesforce Einstein's AI capabilities within Marketing Cloud? Einstein features such as predictive analytics and personalized recommendations can enhance the effectiveness of your marketing efforts and drive better results.

7. Failing automations: Are your marketing automations not executing as expected? Do you encounter errors or delays in your automated workflows? Failing automations can disrupt your marketing operations and lead to missed opportunities for engaging with your audience.

If you've experienced any of these challenges, it’s time for a Salesforce Marketing Cloud Health Check. At Horizontal, we partner with you to help our clients solve challenges like these and identify areas of improvement and optimization through their Marketing Cloud instance. 

Our Marketing Cloud Health Check provides: 

  • Effectiveness – We help you leverage and utilize Salesforce Marketing Cloud Engagement to the fullest.  

  • RelevanceWe ensure you stay aligned and updated with your organization's brand standards.  

  • Accuracy – We ensure your Marketing Cloud implementation meets the needs of your business goals and organization’s objectives  

  • Efficiency – We make sure your Marketing Cloud accounts and data are designed appropriately.  

  • TimelinessWe keep you up to date with Marketing Cloud enhancements


At Horizontal, we believe that your technology is only as good as the strategy behind it. Are you ready to get the most out of your Marketing Cloud instance? Contact us to learn more about our approach.


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