Building a digital storefront to drive a manufacturer's direct-to-consumer channel
A faucet manufacturer hindered by its ecomm experience
Grohe-North America reached out to us with an urgent request. After a previous partner's installation of Sitecore Experience Platform (XP) had hit a snag and destabilized the manufacturer's website, Grohe needed us to take on a rescue mission.
To make matters worse, Grohe's site was hampered by limited ecomm functionality and could only handle retail transactions for parts and accessories (a small portion of its complete catalog).
Provide a friction-free shopping experience via Sitecore XC
To help Grohe escape its supply chain shell, the decision was made to leverage Sitecore XC. Since the site was already hosted on Sitecore XP, Sitecore XC enabled us to maximize existing technologies for a seamless integration — while giving digital marketers control of the shopping experience.
Our vision: A friction-free experience for web visitors. To deliver on this goal, we teamed up with LIXIL's digital marketing, product and technology teams to define key requirements. On the back end, we implemented a performant, stable and secure back-end engine equipped to handle a large product catalog and support transactions.
Bolster end-to-end ecomm functionality through back-office integrations
Next, we integrated a suite of back-office tools to reinforce the Sitecore XC platform. From fraud protection to shipment tracking to ratings and reviews, we synced these third-party technologies to Sitecore XC to provide end-to-end commerce functionality.
Enhance shopping flow and customer interactions to drive conversions
A best-of-breed ecomm platform on the front line of an aggressive market
Together, Grohe-North America and Horizontal imagined and implemented an end-to-end ecomm solution. Our Grohe launch included an American site and two Canadian versions in English and French — helping the manufacturer break free from the limitations of its old commerce platform.
These new sites not only give the client a marketing edge, they operate on the front line of Grohe's business as its primary direct-to-consumer sales platform. Featuring PIM integration, pricing tiers and Grohe's entire product catalog, our enhanced direct-to-consumer shopping experience empowers the organization's entire customer base to shop online for the fixtures that will define their homes.
Debuted at Symposium: Lixil's new DTC Channel
The Future of Sitecore Composable DXP
Watch our session on leveraging Sitecore to realize Connected ExperiencesSee MoreThe Future of Sitecore Composable DXP (Opens in a new tab)
Sitecore Experience Commerce
Maximize XC’s capabilities to create tailored experiences across ecomm momentsSee MoreSitecore Experience Commerce