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Optimizely

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Optimizely

Powering faster connected experiences with Optimizely

As a US Optimizely Platinum Partner, we combine our unique approach of strategic consulting, technical expertise and experience design with Optimizely’s innovation and efficiency to solve complex business challenges that drive business outcomes. 

Our expertise across the entire suite of Optimizely One solutions, and our award-winning practitioners with deep roots in next-gen digital marketing, position us to deliver unparalleled solutions for our customers.

Unlock your digital strategy

Personalization. Predictive content. Contextual experiences. These are the foundations of successful customer-connected experiences.  
 
We harness Optimizely’s capabilities to help clients stay in sync with ever-evolving customer expectations and build lasting relationships in the process.

  • Engaging customer experiences

    Leveraging Optimizely’s flexible CMS, we design and execute seamless content strategies that enable businesses to scale efficiently, maintain brand consistency, utilize best development practices, and reduce time-to-market.

  • Continuous optimization

    Want to find out what content is resonating with your customer base? By combining Horizontal’s focus on customer insights with Optimizely Experimentation, we ensure iterative improvements that boost conversion rates and deliver measurable ROI.

  • Collaborative marketing campaigns

    Struggling to stay organized and on top of your messaging? We empower marketers to leverage CMP to plan, create and collaborate on detailed marketing campaigns that drive seamless customer experiences at scale.

Optimizely surpasses Adobe on the 2025 Gartner Magic Quadrant

How Optimizely became the top DXP in 2025
Read more

Optimizely’s solutions: From personalization to data-driven insights​​

  • Content Operations

    CMP & DAM

    Manage and deliver dynamic content across campaigns and channels, streamlining content operations with consistency.

  • Content Management

    Optimizely CMS & Optimizely Graph

    Deliver engaging customer experiences that guide users through their ideal journey.

  • A/B & Multivariate Testing

    Web & Feature Experimentation

    Enable your teams to run experiments and get valuable feedback on what resonates with your customers.

  • Customer Data Profile

    ODP & Netspring

    Unify, analyze, and activate customer data across platforms giving you a complete picture of your customer data. 

  • Personalization

    Optimizely Personalization

    Harness the power of AI to ensure your content is connecting with each visitor.

  • B2B Commerce

    Configured Commerce

    Easily provide a buying experience tailored to your customers. Personalize experiences with data-driven recommendations and give your team the tools they need to drive revenue.

Our strategic approach

Our DXP expertise is only half the equation.

Our technical experts work hand-in-hand with our team of creative strategists and UX designers to build cohesive experiences that achieve your business objectives while surpassing customer expectations.

This experience-forward approach is simply the most effective way to maximize your Optimizely investment.

See our expertise in action

Get more in-depth with our approach and capabilities—and discover how we help you get the most out of Optimizely.

  • Powering a test-and-learn approach with Optimizely

    Learn how Optimizely’s warehouse-native analytics connects experimentation directly to business outcomes across the customer lifecycle.

    Read more

  • How Optimizely helps teams get to market faster

    Discover how Optimizely enables speed with precision to help your team beat competitors, reduce operational drag, and fuel revenue.

    Read more

  • The DXP shakeup: Optimizely becomes the top DXP

    In 2025's Gartner Magic Quadrant for DXPs, Optimizely didn’t just claim a “Leader” title in the report—it leapfrogged Adobe as the top DXP.

    Read more

20+ years of DXP excellence

We're icons in the world of DXP. Since 2004, we've been delivering exceptional digital experiences for the world's most recognized brands.

  • 400+Successful DXP launches

  • 34Certified Optimizely developers

  • 4.8+Customer satisfaction score