Recognized for Excellence: Miral Destinations Redefine eCommerce in Tourism

Award-Winning Innovation: Miral Destinations and Horizontal Digital Win Web Excellence Award for Revolutionizing Tourism eCommerce.

United Arab Emirates, Dubai, 5th August 2025 – Miral Destinations, the creator of Abu Dhabi’s most iconic leisure and entertainment experiences, together with Horizontal Digital, a leading digital consultancy and Sitecore Platinum Partner, has been named winner in the Tourism category at the prestigious Web Excellence (WE) Awards.

Learn more about the award-winning entry: https://we-awards.com/winner/yas-island/ (Opens in a new tab)

This award celebrates the powerful partnership between Miral Destinations and Horizontal Digital   in reimagining YasIsland.com into a seamless, commerce-ready platform that blends content and conversion — driving guest satisfaction, loyalty, and substantial business growth.

The WE Awards honor creative excellence across digital, web, and emerging technologies — recognizing the best in websites, marketing, video, mobile, and social content. Judged by the Academy of Interactive and Visual Arts (AIVA), the WE Awards set a global benchmark for innovation, experience design, and digital effectiveness.

Winning in the Tourism – eCommerce Platform category highlights the standout quality, customer-first approach, and measurable results of the YasIsland.com digital transformation — selected from over 800 international entries.“This award is a powerful reflection of our partnership with Miral Destinations and our shared commitment to creating customer-first digital experiences. From the outset, we brought together design thinking, innovative technology, and deep customer insight to craft a platform that responds to real guest behavior — and continues to evolve to exceed expectations.”
 — George Smith, Regional Managing Director, Horizontal Digital

At the heart of the transformation was a deep and ongoing commitment to customer centricity. Every decision — from benchmarking and data analysis to stakeholder interviews, persona development, and UX testing — was shaped by what it revealed about Yas Island’s visitors and their evolving needs. Continuous testing, both before and after launch, ensures YasIsland.com keeps adapting to deliver frictionless, personalized experiences that work for guests — and for the business.
 
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Discover how we help leading destinations and brands transform their digital customer journeys. Contact us to learn more or book a consultation: www.horizontaldigital.com/contact-us (Opens in a new tab)

About Horizontal Digital
Horizontal Digital is a leading digital consultancy specializing in customer experience design, marketing technology, and digital transformation. As a Sitecore Platinum Partner, Horizontal delivers personalized, data-driven solutions that help brands unlock growth and deepen customer engagement. Learn more at www.horizontaldigital.com (Opens in a new tab).