Overview
Outfitting a global port operator for smarter supply chain solutions
The Situation
A titan of trade burdened by disjointed digital experiences
Established in Dubai in 1972, DP World marshals its massive network of real-world infrastructure to enable customers to book cargo shipments on a global scale.
150
operations
in 50 countries
56,000
Employees
from 134 countries
$8.5 Billion
Property Listings
But the website wasn’t optimized to drive brand awareness or address customers’ supply chain needs:
— DP World’s global brand was scattered across 30 disjointed regional websites—frustrating internal teams
— Customers had almost no visibility of their goods in the pipeline
— The supply chain process was wasteful and time-consuming
— Users had to dig deep to find relevant content when they landed on the site


The Response
Pivoting from port authority to logistics provider
Consolidate 30 individual sites into a single global experience
Industries
Automotive, energy, perishables, apparel
Services
Ports and terminals, logistics, parks, maritime services, offshore support vessels, marine logistics
News and Events
Updates on DP World’s latest innovations in cargo transportation
Create a library of reusable building blocks for regional sites
Migrate website hosting to the cloud
The Result
One digital experience. Configured to anticipate regional supply chain needs
Our one-two punch of macro and micro solutions empowers DP World’s regional operations to employ a tactical approach that stays anchored to the global brand. Outfitted with content-driven personalization, DP World’s new digital experience is poised to increase brand equity, generate more leads and engage the decisionmakers driving global trade and logistics.
“When we started this journey with Horizontal, they quickly understood how we could work together to effectively create a digital solution through Sitecore. Having a partner who gets our mission and understands how technology can facilitate a content-driven approach to personalization is really key.”
- Global Head of Digital & Social Media at DP World | Rich Rust

