Re-imagining yasisland.com’s CX to deliver a connected digital destination

Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, has unveiled its new digital experience which puts the customer at the center. The new website delivers a new benchmark in user experience (UX), allowing holidaymakers to search, browse and book personalized and specially curated holiday packages with record-breaking speed. Powered by the global leader in Digital Experience Management, Sitecore, and award-winning Experience led digital agency Horizontal Digital, Yasisland.com delivers a digital experience out of this world. 

Yas Island gave Horizontal, a Sitecore Platinum Implementation Partner, the challenge of designing a commerce-ready site that embodies the excitement of the physical destination to entice local and international holidaymakers to book island packages and return visits.

The new experience of yasisland.com goes far beyond standard UX and digital principles. Instead, the UX and visual design is driven by deep data and insights that incorporate the psychology of holidaymakers and what they want to see and how. As a result, it delivers personalized, bespoke holiday packages, which can be booked and fulfilled in less than four easy steps.

Working closely with the Yas Island team and harnessing the power of Sitecore and TravelBox, Horizontal  drastically reduced checkout times and created a click-to-checkout flow that rivals some of the world’s biggest booking engines.

Yas Island offers a diverse mix of award-winning leisure and entertainment experiences, including one-of-a-kind theme parks – Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu Dhabi – world-class shopping and superb dining, a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events, in addition to ten leading hotels and over 165 dining experiences. Holidaymakers are spoilt for choice at the destination, so Horizontal had to make it as easy as possible for Yasisland.com visitors to navigate the site and book a trip, while offering the sophisticated personalization they expect.

Horizontal Digital implemented Sitecore Experience Platform™ (XP), a best-of-breed Digital Experience Platform (DXP) hosted on Microsoft Azure and successfully integrated it with Yas Island’s existing booking platform, TravelBox. Sitecore delivers personalized, cross-channel experiences by combining customer data, analytics, AI, and marketing automation.

All of this was achieved whilst also leveraging Yas Island’s wider platform investment in Sitecore to offer reusable components and infrastructure for speed of deployment and security.