Analytics AI

Data by itself isn't a solution. In fact, most companies are often drowning in data points rather than using it to drive actions that provide real value. At Horizontal, we specialize in defining a structure for your data, connecting all your data points together, and leveraging Einstein AI to accurately predict customer behavior that drives personalized experiences. Our expertise in harnessing cross-cloud data allows you to leverage actionable insights that deliver the right message at the right moment.

We believe connected experiences are the true benchmark of success. That's why we take an analytics-first approach to Salesforce implementations with our Salesforce specialists working hand-in-hand with our team of strategists, data scientists, and UX designers to aggregate and leverage your data in a way that drives predicted, personalized experiences across every touchpoint.

Our Tableau CRM and Einstein specialists are experts in the needs of implementations, including embedded visualization, next best action, vertical plays, and prediction modeling. But we also know it’s a process going from analysis to prediction.

We start by determining gaps in your current data usage while also leveraging insights to accelerate your go-to-market timeline. We then operationalize the power of your actionable data to begin piloting AI capabilities. In tandem, we measure and optimize the performance of your data KPIs — and then embed intelligence in your daily activities to deliver predicted personalization. And as a last step, we train your team to be fully self-sufficient in managing the platform after our implementation.