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Salesforce

Marketing Cloud Personalization

Our Marketing Cloud Personalization expertise delivers personalization that drives results

We believe connected experiences drive greater possibilities. And personalization is the fuel behind creating exceptional experiences at every touchpoint of a customer journey.

But personalization on its own isn’t a solution. It’s about leveraging personalization within a larger CX strategy that drives business outcomes. More specifically, it’s about connecting the dots along the journey of an unknown user through to an identified customer — and in the process, creating one cohesive conversation with your brand.

This experience-forward mentality — coupled with the power of Marketing Cloud Personalization — ensures your customers get the right message at the right moment on the right channel to drive results.

Leverage cross-cloud data for real-time engagement

We specialize in helping organizations use their data across sales, service, commerce, and communities to activate personalized marketing journeys at scale. Marketing Cloud Personalization automates and aggregates this data to prompt real-time engagements that guide individuals through their next best action. This level of personalized messaging not only drives more meaningful moments — it also provides the frictionless cross-departmental conversations that your customers have come to expect.
  • 98%of marketerssay personalization advances customer relationships

  • 89%of digital businessesare investing in personalization

  • 76%of customersexpect consistent interactions across departments

Our Experience-Forward approach to delivering long-term success

We don’t just implement Marketing Cloud Personalization for our clients. We use it ourselves. That’s why we understand successful implementations go beyond technical functionalities – it’s about understanding business objectives, defining user personas and journeys, identifying a content strategy, delivering through adaptive iterations, and driving actionable insights to optimize results.

Our personalization specialists work hand-in-hand with our team of creative strategists and UX designers to fully enable orchestrated, cross-channel personalized experiences that surpass customer expectations. We put people at the center of everything we do – whether that’s your customers experiencing your personalized campaigns or your internal team understanding how to leverage the power of the platform themselves. This experience-forward approach is simply the most effective way to scale your Marketing Cloud Personalization investment.

Venn diagram depicting End-to-End Experiences as the overlap between Experience Design, Technical Expertise, and Strategic Consulting

Realizing Connected Experiences with Marketing Cloud Personalization

  • Our Take: The path to Personalization success

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  • Personalization On Demand Webinar

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Building Connected Experiences with Salesforce. Get the whitepaper.

Connected Experiences White Paper

Learn how to leverage Salesforce's cross-cloud suite of solutions to drive an end-to-end, seamless connected experience from marketing, sales, commerce and service. All through the lens of a customer and how an integrated Salesforce technology stack enables each moment of journey, while capturing customer data and intel to drive next step action, leading to higher conversion and greater CLV.
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The Horizontal team provided knowledge, flexibility and agility throughout the whole process. The biggest challenge was transferring the technical knowledge and agile progress into digestible, tangible value for some of our business partners to react to. The biggest win was building a preference center in multiple languages — a feat that we wouldn't have been able to do internally.

Product Manager Marketing Automation, Univar | Justin Samaniego
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The Marketing Cloud Personalization advantage

Marketing Cloud Personalization gives marketers in-depth insights on both known and unknown audiences. Through machine learning, a user’s interactions are aggregated into a customer profile that builds up their affinities. Marketers can then leverage these affinities to build personalized recipes that orchestrate content from one channel to another to drive the next best action for that customer. So not only is your content personalized based on past interactions — it’s designed to funnel anonymous users into identified prospects, and prospects into loyal customers.

Specialized Marketing Cloud Experts

We are Level II Specialized Marketing Cloud experts that cement stronger customer relationships. With more than 47 marketing certifications and counting, our Marketing Cloud expertise powers meaningful customer moments at every opportunity.

Through our connected experience focus, we help organizations use their data across sales, service, commerce, and communities to provide an in-depth, 360-degree view of their customers. This intelligence activates marketing programs, product development and other opportunities that anticipate customer needs and evolve with them.

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Contact our Marketing Cloud Personalization team

Want to learn more about how Marketing Cloud can power your personalization strategy? Our Salesforce team is ready to answer any questions and talk through your objectives.
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Is your CX ready for personalization?