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DXP Master Class Episode 8

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Episode 8

Agentic DXPs: AI & the future of digital experience

What you'll learn

What if your digital experience platform could act on customer needs in real time? To predict behavior, orchestrate journeys, and resolve service issues without a single manual input?

In this episode, Dharmesh Harji explores how Agentic DXPs are transforming customer engagement by shifting from reactive, rules-based platforms to intelligent, autonomous experience engines.

What you’ll learn in this episode:

  • How Agentic DXPs move beyond automation to autonomous intelligence to make decisions.
  • Real-world examples of AI agents driving personalized journeys, dynamic recommendations, and proactive service.
  • The regional nuances of deploying AI-first DXPs in Europe vs. the Middle East—and why cultural intelligence matters as much as technical intelligence.
  • Practical strategies to get started today: engaging early, designing for complexity, and balancing scale with authenticity.

Learn more about our DXP Master Class series >

Get to know Dharmesh Harji

Senior Director, Marketing & Operations

Learn more about Dharmesh

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