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DXP Master Class Episode 9

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Episode 9

Omnichannel personalization through DXPs and AI

What you'll learn

How can organizations deliver the seamless, personalized experiences today’s always-connected customers demand? In this episode, Joseph Bou Raad explores how Digital Experience Platforms (DXPs) combined with Artificial Intelligence (AI) are reshaping customer engagement across the region. 

What you’ll learn in this episode:

  • What omnichannel personalization really means and why it’s essential in today’s connected world.
  • How DXPs and AI work together to unify data, predict intent, and deliver relevant experiences at scale.
  • Real-world examples from Middle Eastern organizations in energy, tourism, and banking that are already transforming customer engagement.
  • A practical roadmap for starting your personalization journey, from quick wins to long-term AI-enabled strategies.

 

Learn more about our DXP Master Class series >

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Get to know Joseph Bou Raad

Country Manager - KSA

Learn more about Joseph

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