Episode 9
Omnichannel personalization through DXPs and AI
What you'll learn
How can organizations deliver the seamless, personalized experiences today’s always-connected customers demand?
In this episode, Joseph Bou Raad explores how switching to the a future-ready DXP combined with Artificial Intelligence (AI) are reshaping customer engagement across the region.
What you’ll learn in this episode:
- What omnichannel personalization really means and why it’s essential in today’s connected world.
- How DXPs and AI work together to unify data, predict intent, and deliver relevant experiences at scale.
- Real-world examples from Middle Eastern organizations in energy, tourism, and banking that are already transforming customer engagement.
- A practical roadmap for starting your personalization journey, from quick wins to long-term AI-enabled strategies.
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