Health and Life Sciences

Industry

Creating connected patient experiences for healthcare and life sciences

The journey of finding, receiving, and paying for care is a complex process. With the rise of digital solutions, more and more patients and health insurance members are demanding a tailored and simplified experience as a part of their healthcare journey. Unfortunately, great healthcare experiences tend to be the exception due to complicated organizational infrastructures and data silos.

At Horizontal, we understand the unique needs of the healthcare and life sciences industry, and are leaders at creating secure, connected experiences for your patients and constituents. Our expertise has helped some of the world’s largest HLS organizations achieve stronger patient and member relationships that lead to greater satisfaction, loyalty, and lifetime value.

We work with leaders in healthcare

Proven success stories

See our healthcare expertise in action.

Advisory Board
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National children's healthcare organization
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UnitedHealth Group
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Horizontal really was our partner in ensuring we were lockstep with our customers throughout our entire marketing technology ecosystem.

VP, Marketing at UnitedHealth Group | Heather Polivka

Our unique approach

Personalization. Trust. Omni-channel engagement. These are the foundations of successful healthcare connected experiences.

Our technical experts work hand-in-hand with our team of CX designers and HLS strategists to build cohesive experiences that achieve business objectives while surpassing patient and member expectations.

Horizontal services that raise expectations

Discover the services that help you humanize healthcare journeys and enable better health outcomes.

Digital Experience Management
We specialize in strategizing, creating, and executing enterprise digital experience platforms that elevate customer experiences while driving business outcomes.
CX Strategy & Design
From websites to enterprise-level service, we’ve earned a reputation for creating intuitive brand experiences that keep customers coming back.
Patient Data Management
Our deep expertise in data strategy and data technology platforms drives contextual personalization on a 1:1 level. Our process ensures the right data is gathered, unified, protected, stays consistent, and is actionable.
Analytics & AI
We leverage best-of-breed machine learning and AI technologies to take your insights further – accurately predicting customer behaviors and personalizing experiences that build long-term relationships.
Infrastructure, Integrations & Governance
We pride ourselves in providing safe hands and a knowledgeable team to guide customers through hosting, connecting, securing, scaling, and governing their experience platform infrastructure.
Marketing Automation
Our expertise powers successful communication programs across email, SMS, social, blogs, and other content vehicles that result in personalized messages at scale for unique users.
Managed Services
Transformative digital experiences require constant care and nurturing. We provide fully customizable programs empowering clients to decide what they want to manage themselves and what to outsource.

Our industry expertise

How a customer data platform meets patient needs and delivers business outcomes
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Creating more personalized experiences in healthcare with Marketing Cloud
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Crawl-walk-run into a fully connected patient experience
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