Horizontal Digital returns as Innovator Sponsor at Agentforce World Tour Dubai 2026

Dubai, UAE – September 29th, 2026 — Horizontal Digital, an experience-forward consultancy, will return as an Innovator Sponsor of Agentforce World Tour Dubai on October 14, 2026, marking its fifth consecutive year sponsoring one of Salesforce’s flagship regional events.

This year, Horizontal Digital will bring a new perspective on one of the biggest challenges facing organizations investing in AI: With more possibilities emerging every day, how do you determine which ones are actually worth pursuing?

At the center of its World Tour presence will be Horizontal Digital’s Exploration Framework, developed to help organizations move beyond disconnected AI experimentation and identify where AI can create meaningful business value. The framework brings structure to the critical decisions surrounding AI, helping leaders connect opportunities to business priorities, test value early, and establish the foundations needed to move forward with confidence.

The approach reflects a broader shift in Horizontal Digital’s work with organizations across the region: from simply asking what AI can do to determining where it can fundamentally improve customer experiences, reshape operations and create new sources of competitive advantage.

“The challenge for businesses today isn’t a lack of AI possibilities. It’s knowing which possibilities matter,” said George Smith, EMEA Managing Director at Horizontal Digital. “Organizations need a way to move from experimentation to decisions they can stand behind, tied to real business value and supported by the right technology, governance and people. That’s where we believe the real opportunity lies.”

Horizontal Digital will bring this thinking to the stage at Agentforce World Tour Dubai, where Adam Dore, Digital Transformation Director, EMEA, and Naresh Verma, Salesforce Practice Lead, EMEA, will explore how organizations can identify high-value AI opportunities, understand when to optimize an existing experience and when to rethink it altogether, and build a path from exploration to realization.

Throughout the day, attendees will also be able to experience live Agentforce demonstrations and industry use cases, and meet Horizontal Digital’s Salesforce, data, AI and digital experience specialists to explore what these technologies could make possible within their own organizations.

Our unwavering focus on delivering meaningful digital experiences at every touchpoint has allowed us to successfully solve complex challenges for some of the world’s most recognizable brands.

Horizontal Digital works with organizations across real estate, financial services, aviation, logistics and hospitality to design and implement connected experiences and agentic solutions powered by Salesforce. In the region, the consultancy partners with leading organizations including Dubai Holding, Jumeirah, Modon, Ellington Properties and Kerzner.

The company was recognized as FY26 Digital Partner of the Year at the Salesforce Middle East Awards, holds Salesforce Summit Partner status, and is one of just three Salesforce Forward Deployed Engineering Partners in the region, with more than 20 FDE-certified consultants across the business.

Agentforce World Tour Dubai (Opens in a new tab), part of Salesforce’s global World Tour series, takes place on October 14, 2026, at Dubai Exhibition Centre, bringing together business and technology leaders from across the region.

Horizontal Digital is an intelligent, connected experiences consultancy that builds exceptional website, mobile, ecommerce and portal experiences that meet customers with the right message at the right moment. We deliver on this promise by fusing every digital touchpoint with customer data from sales, service, eCommerce, and marketing programs we design and implement. These connected experiences create and continue conversations for customers across all departments and channels, empowering organizations to build stronger relationships with them in the process.