Emaar
- Development
Overview
Revamping community management for Dubai's premier developer
But there was a gulf between the sparkling residential properties for sale on Emaar’s website and the company’s clunky community management experience. Learn how Horizontal implemented a more intuitive user experience for Emaar that empowers its luxury brand to shine.
The Response
Architecting a friction-free digital experience that tells the Emaar story
Redesigning the Sakani portal
Next, we renovated the front-end of Emaar’s third-party community management portal to reflect the company’s luxury brand. Specifically, we developed an interactive widget-based dashboard and integrated it into Sakani to enhance the portal’s functionality. This vastly improved the user experience and enabled residents to pay bills, schedule maintenance and perform other tasks with ease.
Arturo Mendiola
VP, Client Services & Strategy
Arturo has been leading client business through digital strategy and activation, earning his stripes on holistic marketing campaigns, enterprise marketing technology and digital transformation. He's worked for agencies and consultancies large and small including ICF Olson, Digitas and Publicis Sapient; playing an integral role in leading initiatives for blue chip brands since 2002. His efforts and the projects he’s led have been awarded and recognized by the Effies, Webby nominations, a mention in TED and even a Sitecore Experience award.
Join us for the first all-digital Sitecore Symposium October 26-28, 2020. Arturo will be speaking about Shaping Digital Experience for Global Mobility, <date>, <time>.
Redesigning the Sakani portal
Next, we renovated the front-end of Emaar’s third-party community management portal to reflect the company’s luxury brand. Specifically, we developed an interactive widget-based dashboard and integrated it into Sakani to enhance the portal’s functionality. This vastly improved the user experience and enabled residents to pay bills, schedule maintenance and perform other tasks with ease.
The Result
Emaar 2.0: Seamless end-to-end experiences across the customer journey
By taking an experience-forward approach to Emaar’s problems and pain points, we’ve elevated the design of every community page and put the real estate developer back in the driver’s seat. Today, the disconnect is gone — Emaar’s public-facing web experience looks and feels the same as the logged-in Sakani portal. Visitors can navigate touchpoints with ease, and we’ve reinforced Emaar’s role as the #1 advocate for residents and investors across the Western Asia region.
