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Manufacturing

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Industry

Manufacturing

Driving seamless customer and dealer experiences in manufacturing

In the manufacturing industry, delivering a seamless, connected experience requires bridging the gap between complex product ecosystems, distributor networks, and end customers.  

Horizontal helps manufacturers modernize their digital presence by unifying data, streamlining workflows, and enhancing user engagement – creating connected experiences with their customers that improving sales efficiency, customer satisfaction, and brand loyalty.

We work with leaders in manufacturing

    3M logo
    American Standard logo
    Andersen Windows and Doors logo
    Cargill logo
    CAT logo
    Daltile logo
    Formica Brand logo
    Sub-Zero logo
    Toro logo
    X-rite Pantone logo

    Proven success stories

    See our manufacturing expertise in action.

    The new Milliken.com truly embodies our brand ethos, filling the space where mystery and science meet, all unified under a singular brand.

    Digital Lead for Milliken's Marketing Center of Excellence | Richard Freeman

    Our unique approach

    Personalization. Seamless integration. Efficient journeys. These are the foundations of successful customer connected experiences in the manufacturing industry.  
     
    We harness our manufacturing experience and expertise with the right technology to help clients stay in sync with ever-evolving customer expectations and build lasting relationships in the process.

    Horizontal services that raise expectations

    Discover the services that help you achieve your business goals.
    • Digital Experience Management

      We specialize in strategizing, creating, and executing enterprise digital experience platforms that elevate customer experiences while driving business outcomes. 
    • CX Strategy & Design

      From websites to enterprise-level service, we’ve earned a reputation for creating intuitive brand experiences that keep customers coming back.  
    • Customer Data Management

      Our deep expertise in data strategy and data technology platforms drives contextual personalization on a 1:1 level. Our process ensures the right data is gathered, unified, protected, stays consistent, and is actionable.  
    • Sales, service & CRM

      We know the intricacies of sales platforms and how to synergize the across your martech stack. This connected approach enables us to capture more actionable data to build stronger relationships across every conversation. 
    • Analytics & AI

      We leverage best-of-breed machine learning and AI technologies to take your insights further – accurately predicting customer behaviors and personalizing experiences that build long-term relationships. 
    • Infrastructure, Integrations & Governance

      We pride ourselves in providing safe hands and a knowledgeable team to guide customers through hosting, connecting, securing, scaling, and governing their experience platform infrastructure.  
    • Marketing Automation

      Our expertise powers successful communication programs across email, SMS, social, blogs, and other content vehicles that result in personalized messages at scale for unique users.  
    • Managed Services

      Transformative digital experiences require constant care and nurturing. We provide fully customizable programs empowering clients to decide what they want to manage themselves and what to outsource.

    Our industry expertise

    Discover all of our manufacturing thought leadership.

    • Creating connected experiences in manufacturing with Salesforce

      Learn more
    • Connecting data and technology to fuel seamless experiences

      Learn more
    • How composable technology helps manufacturers create innovative solutions

      Learn more

    A manufacturer's guide to digital marketing maturity

    Explore leading manufacturing solutions and see where your organization falls on the digital maturity scale. 

    Get access

    Promoted Content

    News

    Awarded for sharing expertise with global community

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    Horizontal team awarded 31 Sitecore MVPs

    Insights

    From chaos to consistency across hundreds of brands

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    How digital factories scale enterprise experiences