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Cushman & Wakefield

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Reimagining a renowned real estate brand

Cushman & Wakefield connects companies around the world with the spaces they need to operate. But this global real estate giant's tangled digital experiences didn't measure up to its industry-leading property solutions. Specifically, the firm's brand was diluted across 200+ independent national, regional and local websites. Learn how we helped Cushman 8 Wakefield capitalize on the power of digital experiences to leapfrog the competition and pivot during the COVID-19 pandemic.

The Situation

Digitally transforming an icon

With roots dating back to 1917, Cushman 8 Wakefield is synonymous with commercial real estate. Headquartered in Chicago, the company maintains thousands of properties available for lease or investment across the globe:

  • 400+Offices in 60 countries

  • 53,000Employees

  • 3.6 BillionSquare feet of commercial space

The Response

Elevate Cushman & Wakefield's brand through higher caliber experiences

We embarked on a two-year digital transformation project to reimagine cushmanwakefield.com. This journey entailed:

  • Conducting audience and stakeholder research
  • Crafting personas and journey maps
  • Redesigning UX/UI architecture to enhance SEO
  • Implementing and integrating technical solutions
  • Providing DevOps managed services

After sunsetting the vast majority of the firm's individual websites, our technologists built a consolidated global site on Sitecore 9 and Azure Paas to serve localized content across 37 countries and 26 languages. We also fused Cushman 8 Wakefield's website experience with the rest of its martech stack —Marketing Cloud, Sales Cloud and Pardot — to make the company's vision of end-to-end personalized experiences a reality.

A Horizontal styleboard for the Cushman & Wakefield redesign

Empower the firm to rebound and refocus during the new normal

The new Cushmanwakefield.com went live right before the pandemic sent the real estate industry into a tailspin. By leveraging its revamped digital platform, Cushman & Wakefield spearheaded the analysis and discussion around today's new workplace —establishing itself as a global thought leader overnight:

The 6 Feet Office

Cushman & Wakefield launched a video series days after the pandemic spiked to help clients prepare their employees to safely return to the office. "The Six Feet Office" features an innovative workspace layout with designated traffic flows and visual cues to promote a healthy environment.

Recovery Readiness Playbook

The company posted a post-COVID-19 recovery handbook on its global site with guidelines for landlords and tenants.

Leadership interviews

Cushman & Wakefield's global CEO and other C-level executives fielded interviews with top media outlets — including CNBC, the Today Show and the Wall Street Journal — to lead the dialogue surrounding the new workplace and the remote workforce.

Desktop screenshots of Horizontal's Cushman & Wakefield redesign

The Result

A single global experience driving digital ROI

By consolidating Cushman & Wakefield's websites across core business lines and regional markets, we helped the firm tell a stronger digital story — supported by 100+ years of commercial real estate expertise.

The company's SEO-driven UI infrastructure puts its thought leadership content in front of a worldwide audience, while its cross-platform integration enables Cushman & Wakefield to continuously assess and optimize its investments. Within the firm's addressable market, these technology investments have begun to generate and nurture new relationships. To date, post-launch results have already revealed a hugely promising return:

  • 1000%Increase in website leads

  • 300%Increase in property inquiries

  • 200Web-generated leadsvia "The 6 Feet Office" video series

  • 11,000+Recovery Readiness webinar attendees

  • 40%or higher open rates

Phone screenshots of Horizontal's Cushman & Wakefield redesign

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