Helping a global leader move into the future
PODS offers moving and storage services to residential and business customers across the U.S., Canada, Australia and the U.K. Successful expansion, including rapid growth of both local and long-distance moving services, created a new challenge: their homegrown digital technology solutions could simply not keep pace with demand.
- Residential and business customers were treated the same with little efforts made to distinguish their specific needs
- Digital experiences across public-facing marketing sites and authenticated customer portals were disconnected
- Technology struggled to support demand; downtime and performance challenges were normal
A real-time, personalized solution
Horizontal partnered with PODS to re-imagine the customer and prospect journey across all digital touchpoints. While doing so, we architected an all-new, cloud-based digital experience platform powered by Sitecore, capable of supporting marketing sites, campaign destinations and customer portals — all to be onboarded via a progressive roadmap. Along the way, we trained PODS' internal technology and marketing teams on Sitecore best practices so they could leverage their new, best-in-class digital experience capabilities independently and control their own digital destiny.
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