Overview

An experience that left customers cold

Combined with its sub-brands Wolf and Cove, Sub-Zero offers hundreds of kitchen appliances with a staggering array of features and options. However, their digital site and online tools could not keep up with their catalog due to a CMS that was hard to update combined with performance issues that often crippled the user experience.

The Response

Making options more actionable 

We leveraged our Coveo expertise to create a more robust and effective search function. Specifically, we developed a robust product configuration experience that auto-loaded any refinements and empowered users to compare multiple products against each other. In addition, we effortlessly surfaced retail locations where users could purchase their uniquely configured products for an effective end-to-end experience.
subzero-collage

Insights

How to Achieve Great UX Design

The past, present and future of great UX design

Work

Formica

Re-imagining an iconic brand from the customer up

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